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  • 2015 CMA Awards Annual

    2015 CMA Awards Annual

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  • Congratulations to all of our 2015 CMA Gala winners!

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  • The Business of Disruption: Is It Really Just Better Customer Experience?

    The Business of Disruption: Is It Really Just Better Customer Experience?

    By John Bardawill, Michelle Perez and Andrew Assad Read an excerpt from a whitepaper presented by CMA's Customer Experience Council on disruption: Disruption can be defined as “interrupting the...

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  • 5 Ways to Create an Impactful Omni-channel Experience

    5 Ways to Create an Impactful Omni-channel Experience

    By Melissa Meyer, Communications Assistant, CNW Marketers understand that making themselves available on a wide variety of channels can boost brand awareness and maximize brand exposure. It’s...

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  • When Your Customer Experience Strategy is Stuck in Neutral

    When Your Customer Experience Strategy is Stuck in Neutral

    By John Bardawill Avoid these six common mistakes, move out of marketing’s planning zone, and get to execution. Customer experience is at the heart of change in every progressive organization...

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  • How Advertisers Can Make More Out of Their Data

    How Advertisers Can Make More Out of Their Data

    We’ve been told for years that advertisers need to be storytellers, but increasingly they need to be data scientists as well. The old approach to advertising was to blast a campaign to as many...

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  • Who Defines The Customer Journey? - Customer Journey Missteps - Part Two

    Who Defines The Customer Journey? - Customer Journey Missteps - Part Two

    By Jennifer McLeod of CMA's Customer Experience Council I have recently been pondering, in some detail, about how we map the customer journey today and how this process has become increasingly...

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  • Why Is Marketing Campaign Execution So Hard?

    Why Is Marketing Campaign Execution So Hard?

    By Steve Wittal It was a genius idea. It was 1992, and Pepsi executives were desperate to boost sales in Southeast Asia, where they were lagging behind Coca-Cola by a long shot. They decided to...

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  • Learning about the Tomorrow from the Yesterday

    Learning about the Tomorrow from the Yesterday

    By Neil Follett & Baron Manett How marketers facing the future can learn from the explorers of the past We can't fight change—we must learn to instead ride the waves of change. Let’s start with...

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  • The Key Ingredient for Analytics Success: Leadership

    The Key Ingredient for Analytics Success: Leadership

    By Evan Wood of CMA's Customer Insights & Analytics Council It sounds obvious to say that leadership is critical for every organization attempting to become more data driven. Yet this needs to be...

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  • Must Reads from CMA’s Digital Marketing Council #25

    Must Reads from CMA’s Digital Marketing Council #25

    Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:  Lunch Bot, Anyone? How Brands Can Use Chatbots in Advertising Thinking about chatbots?...

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  • What is Data Management in the Era of Data?

    What is Data Management in the Era of Data?

    By Mike Poyser, Mark Babij & Joon Park of CMA's Customer Insights & Analytics Council Name a company which does not consider its data as a key asset or at least important enough to store and mine...

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  • Turn Your Customer Service Agents Into Advisors

    Turn Your Customer Service Agents Into Advisors

    Grow revenues and increase customer retention by dispelling these three contact centre myths. Poor call interactions can kill a customer relationship. A recent Accenture Strategy Study found that...

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  • 6 Data Best Practices to Maximize Value: The Data-Driven Value Exchange – Part 2

    6 Data Best Practices to Maximize Value: The Data-Driven Value Exchange – Part 2

    The following blog is the second in a series that explores the concept of the consumer-brand data driven value exchange and why it is more important today than ever before. Read part 1 here. “If...

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  • Measuring The Brand Relationship: Science, Value and Perception

    Measuring The Brand Relationship: Science, Value and Perception

    By Diana Conconi of CMA's Branding & Strategic Planning Council Marketers continually wrestle with determining the most effective ways to measure brand value and the influence a brand has over...

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  • Top Customer Journey Missteps To Avoid - Part One

    Top Customer Journey Missteps To Avoid - Part One

    By D'Arcy McDonald of CMA's Customer Experience Council Much has been written about the importance of understanding your customers journey or “path to experiencing” your product or service....

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  • The consumer-brand data-driven value exchange – Part 1

    The consumer-brand data-driven value exchange – Part 1

    The following blog is the first in a series of three that explores the consumer-brand data-driven value exchange and why it’s more important today than ever before.In today’s marketplace, the...

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  • The new wave of influencers: Welcome Generation Z

    The new wave of influencers: Welcome Generation Z

    Boomers. Generation X. Millennials. For years, retailers have found ways to target, obtain, and retain these varying demographics, each with their own set of social values and behavioural norms....

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  • Congratulations to all of our 2015 CMA Gala winners!

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